Scott Norton, agent extraordinaire to various hockey players such as Cam Janssen, Dustin Brown, Zack Stortini and Krys Barch, has been trying to push a new hockey initiative through with the help of his clients: doing a good deed every Monday.
While the economy is suffering one of its hardest times in decades, one thing that is getting hit the hardest are charities. But most importantly, people in our communities have lost their homes, their jobs, their normal ways of life.
An ancient mantra on living is the concept that when you do a good deed, good things will come your way. It’s called karma.
The purpose of Norton’s Make My Day Mondays (“MMDM”) is to make an effort to help someone in need every Monday.
The difference in their plan is not to focus on a dollar amount or a specific organization, but to behave with a sense of strong morality and support for the community. The heart of the idea is to donate anything to anyone or anyplace that is important to the individual. Whether it’s buying a meal for a homeless person or helping a handicap person with a door, athletes of Norton Sports Management hope to brand themselves as role models for the sport’s community and eventually the world.Scott explains, “People feel they cannot give enough, so they don’t give at all. Many people get phone calls and letters from various charitable organizations asking for amounts that are out of their range, and because there is a recession they feel its excusable not to give, but its not. We should help, but be allowed to offer what we can, even if its only a dollar or five minutes of our time.
Norton utilizes the social media to broaden his concept and his athletes as his vessels. Fans can follow Norton Sports clients such as Captain of the Los Angeles Kings Dustin Brown (@DustinBrown23) and St. Louis Blues tough guy Cam Janssen (@CamJanssen55) each Monday on twitter exemplifying the meaning of Make My Day Mondays. Norton recognizes the power of social media and the influence of his athletes, and hopes to use the two together to create an awareness of philanthropy and good will. Norton states, “We want people not to merely try to imitate a player’s slap shot, but a player’s good will.”Brown, a finalist for the NHL’s Foundation Award as most charitable player in each of the last two seasons, states, “Charity and giving back is very important to me. I am very proud to be involved with and represent Norton Sports in efforts with Make My Day Mondays. I hope that one day soon, I can look at Twitter on a Monday night and view hundreds of thousands of MMDM’s, and know that I was at the grass roots of people helping other people.”