The New York Islanders announced on Monday that they were introducing a new season ticket plan that would allow kids under 12 to attend games for just $10 a ticket. The “NYI365 Season Pass” gives parents and their children a season ticket in a designated family section that is close to ice level.
The cost of a children’s ticket is $420 for the season with the purchase of an adult season ticket. In addition, holders of the special “NYI365 Season Pass” will have a special entrance to the Nassau Coliseum on game days with tickets specifically coded for children.
“The NYI365 Kids Season Pass came about after (owner) Charles Wang made it clear to us in our off-season meetings that our organization has three primary goals,” explained Isles’ Senior Vice President of Sales, Marketing and Operations, Chris Dey. “Our goals are for Islanders games to be the number one entertainment option for Long Island families, to pack the Coliseum for every game and – it goes without saying – to bring the Stanley Cup back to Long Island.”
Islanders head coach, Ted Nolan was enthusiastic when he was told about the program. “Of course, we want to see all kinds of fans packing our games at the Coliseum,” Nolan explained. “But let’s face it: there’s nothing like a jammed hockey barn when there are young fans cheering their hearts out. I love the fact that Charles is making $10 tickets available for kids. I really hope our fans take advantage of this offer.”
NHL commissioner Gary Bettman added, “We applaud the Islanders for an innovation that encourages families and young people to attend our games. “This initiative presents an opportunity to share the excitement of National Hockey League action with even more fans.”
The Islanders offer is something more NHL teams need to follow. Last season, the Isles made discounted tickets available to students with student IDs for select games and the promotion was successful. By appealing directly to families with young children, however, the Islanders are helping to grow the game and create the next generation of hockey fans, something the league has failed to do consistently for some time.
The new plans will be available for a limited time only through the Isles’ ticket office (1-800-882-ISLES or via e-mail at email@example.com.